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FUNDACIÓN JUAN FELIPE GÓMEZ ESCOBAR
Bogotá | Cartagena
Logo | Design | Creative Concept | Packaging
We quickly identified the need of creating a symbol that would differentiate them and the work that the whole team at the Juanfe is performing to improve the quality of life of children with no resources, empowering their teenage mothers.
We proceeded to design a logo for their bakery as well as the packaging for the products elaborated by these teenage mothers. As the products were to be displayed in supermarkets around the city, we wanted to create something that would cause a visual impact and that would move people, as soon as they saw it at the racks. Through packaging design we sought our strategy gathering all the elements from visual impact to story telling, incorporating the stories of mothers from the center and their amazing transformation experiences into every bag, making them heroes of their own stories.